SuppRankedPure Encapsulations vs Nature Made: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Pure Encapsulations brings in an estimated $56.5M/mo versus $21.8M/mo for Nature Made, about 2.6× as much as its rival (modeled estimates, Oct 15, 2026). Nature Made actually moves more units (~1.6M vs ~1.5M a month), so Pure Encapsulations's lead comes from higher prices or bigger packs. They meet in 41 Best Sellers lists: Pure Encapsulations leads in 19 and Nature Made in 22.
Head to head
| Metric | Pure Encapsulations | Nature Made |
|---|---|---|
| Est. revenue/mo | $56.5M | $21.8M |
| Est. units/mo | 1.5M | 1.6M |
| Overall rank (score) | #3 | #4 |
| Rank by est. revenue | #2 | #7 |
| SuppRanked score | 81.6 | 80.0 |
| Best-selling products | 152 | 137 |
| Categories ranked in | 101 | 55 |
| #1 category ranks | 6 | 5 |
| Gummy share | 0% | 28% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Pure Encapsulations | Nature Made |
|---|---|---|
| Vitamins, Minerals & Supplements | $7.8M | $4.6M |
| Minerals | $6M | $2.7M |
| Vitamins | $2.9M | $5.7M |
| Magnesium | $5M | $2M |
| Antioxidants | $3.6M | $756K |
| Vitamin B | $1.2M | $2.9M |
| Essential Fatty Acids | $642K | $3M |
| Blended Vitamin & Mineral Supplements | $3.2M | $414K |
| Vitamin D | $742K | $2M |
| B12 | $568K | $1.9M |
| Fish Oil (Omega-3) | $995K | $1.3M |
| Prenatal Vitamins | $405K | $1.7M |
| Omega Oils | $642K | $1.4M |
| B7 (Biotin) | $845K | $1.2M |
| B-Complex | $1.4M | $482K |
| Enzymes | $1.6M | $39K |
| Multi-Enzymes | $1.5M | $39K |
| Omega-3 | $642K | $663K |
| Chondroitin & Glucosamine | $514K | $584K |
| Chondroitin & Glucosamine Combinations | $514K | $584K |
| Vitamin D3 & K2 | $265K | $804K |
| CoQ10 | $268K | $789K |
| Vitamin E | $251K | $750K |
| Calcium | $393K | $486K |
| Diet & Sports Nutrition | $346K | $511K |
| Vitamin C | $122K | $695K |
| Iron | $271K | $495K |
| Zinc | $624K | $122K |
| 5-HTP | $709K | $31K |
| Potassium | $589K | $125K |
| B1 (Thiamine) | $413K | $222K |
| Fruit Extracts | $294K | $340K |
| Cranberry | $424K | $150K |
| Acidophilus | $280K | $245K |
| Sleep Supplements | $253K | $255K |
| Lutein | $441K | $65K |
| Green Tea | $318K | $74K |
| Herbal Supplements | $157K | $206K |
| B6 (Pyridoxal Phosphate) | $199K | $131K |
| Ginger | $274K | $35K |
| Ashwagandha | $157K | $141K |
Top products
Pure Encapsulations
Nature Made
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FAQ
Which sells more on Amazon, Pure Encapsulations or Nature Made?
By SuppRanked's estimates, Pure Encapsulations sells more: about $56.5M/mo in Amazon revenue versus $21.8M/mo for Nature Made. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more Vitamins, Minerals & Supplements on Amazon, Pure Encapsulations or Nature Made?
In the Vitamins, Minerals & Supplements Best Sellers top 100, Pure Encapsulations leads with ~$7.8M/mo estimated, against ~$4.6M/mo for Nature Made. Estimates only.