NOW Foods vs Pure Encapsulations: Amazon sales compared

Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.

NOW Foods · Est. revenue/mo$60.1M/mo#1 overall · 504 products Pure Encapsulations · Est. revenue/mo$56.5M/mo#3 overall · 152 products

On Amazon, NOW Foods brings in an estimated $60.1M/mo versus $56.5M/mo for Pure Encapsulations, about the same as its rival (modeled estimates, Oct 15, 2026). NOW Foods also sells more units (~3.4M vs ~1.5M a month) across 504 ranked products to 152. They meet in 93 Best Sellers lists: NOW Foods leads in 38 and Pure Encapsulations in 55.

Head to head

MetricNOW FoodsPure Encapsulations
Est. revenue/mo$60.1M$56.5M
Est. units/mo3.4M1.5M
Overall rank (score)#1#3
Rank by est. revenue#1#2
SuppRanked score99.581.6
Best-selling products504152
Categories ranked in162101
#1 category ranks66
Gummy share0%0%

Shared categories Est. revenue/mo in each Best Sellers top 100 · best position

CategoryNOW FoodsPure EncapsulationsBest rank
Vitamins, Minerals & Supplements$564K$7.8M#50 / #1
Minerals$408K$6M#47 / #1
Magnesium$494K$5M#32 / #1
Antioxidants$760K$3.6M#83 / #11
Blended Vitamin & Mineral Supplements$744K$3.2M#17 / #2
Enzymes$2.2M$1.6M#5 / #8
Amino Acids$2M$1.6M#13 / #28
French Maritime Pine Bark Extract$1.6M$1.7M#5 / #14
B5 (Pantothenic Acid)$2.2M$1.1M#1 / #3
Vitamins$317K$2.9M#42 / #15
7-Keto$882K$2.2M#5 / #9
Antioxidant Combinations$14K$3.1M#73 / #1
Lipid Supplements$2.5M$228K#2 / #13
Glandular Extracts$402K$2.1M#52 / #14
Hyaluronic Acid$1.2M$1.2M#2 / #4
Carnitine$1.5M$820K#11 / #15
L-Carnitine (Sports)$1.4M$820K#6 / #88
Multi-Enzymes$743K$1.5M#4 / #6
Herbal Supplements$2.1M$157K#6 / #75
Bromelain$1.7M$389K#2 / #10
Acetyl-L-Carnitine$1.3M$806K#6 / #29
5-HTP$1.2M$709K#1 / #24
Polyphenols$521K$1.3M#32 / #14
Vitamin B$509K$1.2M#81 / #11
MSM$990K$708K#3 / #19
L-Glutamine$535K$1.1M#3 / #4
Black Currant Oil$1.3M$260K#2 / #21
B-Complex$189K$1.4M#38 / #4
Saw Palmetto$1.2M$290K#6 / #48
L-Lysine$680K$755K#4 / #1
Vitamin D$650K$742K#9 / #11
Chondroitin & Glucosamine$862K$514K#18 / #26
Alpha Lipoic Acid$672K$694K#5 / #13
Beta Carotenes$965K$387K#4 / #9
L-Arginine$851K$481K#3 / #10
Thyroid Extracts$501K$822K#6 / #11
B8 (Inositol)$690K$592K#6 / #18
Glucosamine$649K$609K#9 / #27
Flavonoids$273K$955K#17 / #6
Diet & Sports Nutrition$838K$346K#69 / #64
Selenium$524K$595K#5 / #2
Fish Oil (Omega-3)$112K$995K#18 / #15
Vitamin E$836K$251K#11 / #17
Vitamin A$467K$621K#3 / #2
BCAAs$147K$927K#32 / #12
Licorice Root$209K$855K#16 / #2
EPA Supplements$232K$832K#18 / #11
Milk Thistle$861K$198K#3 / #31
Omega Oils$406K$642K#3 / #47
DHA Supplements$707K$337K#8 / #52
Ginkgo Biloba$391K$624K#7 / #16
Omega-3$358K$642K#3 / #43
Essential Fatty Acids$356K$642K#8 / #82
Chondroitin & Glucosamine Combinations$451K$514K#11 / #18
Zinc$331K$624K#13 / #2
B7 (Biotin)$92K$845K#54 / #36
Lycopene$541K$388K#6 / #28
Lutein$467K$441K#11 / #18
Potassium$302K$589K#3 / #5
Curcumin$296K$575K#12 / #14
Green Tea$520K$318K#4 / #21
Olive Leaf$609K$201K#1 / #28
Copper$195K$609K#2 / #1
Evening Primrose$480K$321K#6 / #10
Chromium$310K$480K#7 / #6
Choline$541K$228K#2 / #9
B3 (Niacin)$365K$402K#12 / #28
CLA$594K$166K#17 / #63
B12$117K$568K#29 / #13
Vitamin D3 & K2$400K$265K#8 / #13
CoQ10$396K$268K#23 / #21
Cranberry$157K$424K#13 / #26
Ginger$294K$274K#5 / #33
B1 (Thiamine)$92K$413K#4 / #16
Acidophilus$208K$280K#27 / #53
Bilberry$51K$425K#53 / #42
Calcium$75K$393K#47 / #4
Resveratrol$132K$316K#43 / #60
Hawthorn$255K$183K#20 / #32
Fruit Extracts$129K$294K#33 / #69
Iodine$93K$324K#12 / #5
B6 (Pyridoxal Phosphate)$180K$199K#13 / #10
Black Cohosh$104K$257K#25 / #27
B9 (Folic Acid)$233K$103K#9 / #18
Creatine$134K$199K#68 / #75
Iron$62K$271K#40 / #11
Garlic$164K$163K#18 / #71
Ginseng$166K$145K#17 / #89
Sleep Supplements$54K$253K#69 / #43
Vitamin C$167K$122K#41 / #35
Ashwagandha$51K$157K#70 / #4
Detox & Cleanse$18K$151K#91 / #72
Trace Minerals$23K$30K#22 / #13

Top products

NOW Foods

Pure Encapsulations

As an Amazon Associate SuppRanked earns from qualifying purchases.

Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works

FAQ

Which sells more on Amazon, NOW Foods or Pure Encapsulations?

By SuppRanked's estimates, NOW Foods sells more: about $60.1M/mo in Amazon revenue versus $56.5M/mo for Pure Encapsulations. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.

Who sells more Vitamins, Minerals & Supplements on Amazon, NOW Foods or Pure Encapsulations?

In the Vitamins, Minerals & Supplements Best Sellers top 100, Pure Encapsulations leads with ~$7.8M/mo estimated, against ~$564K/mo for NOW Foods. Estimates only.

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