THORNE vs Optimum Nutrition: Amazon sales compared

Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.

On Amazon, THORNE brings in an estimated $43.4M/mo versus $14.6M/mo for Optimum Nutrition, about 3.0× as much as its rival (modeled estimates, Oct 15, 2026). THORNE also sells more units (~1.2M vs ~364K a month) across 100 ranked products to 29. They meet in 11 Best Sellers lists: THORNE leads in 5 and Optimum Nutrition in 6.

Head to head

MetricTHORNEOptimum Nutrition
Est. revenue/mo$43.4M$14.6M
Est. units/mo1.2M364K
Overall rank (score)#8#28
Rank by est. revenue#4#18
SuppRanked score78.064.5
Best-selling products10029
Categories ranked in7920
#1 category ranks23
Gummy share0%0%

Shared categories Est. revenue/mo in each Best Sellers top 100 · best position

CategoryTHORNEOptimum NutritionBest rank
Vitamins, Minerals & Supplements$9M$4.3M#5 / #6
Diet & Sports Nutrition$5.6M$6.6M#8 / #5
Sports Nutrition$5M$6.6M#6 / #4
Amino Acids$6.3M$5.3M#2 / #3
Creatine$4.8M$2.2M#2 / #3
BCAAs$505K$3.3M#10 / #1
Whey Protein$269K$2.2M#24 / #1
Protein$269K$1.7M#81 / #1
L-Glutamine$1.1M$385K#7 / #12
Zinc$698K$143K#3 / #27
Plant Protein$89K$89K#21 / #13

Top products

As an Amazon Associate SuppRanked earns from qualifying purchases.

Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works

FAQ

Which sells more on Amazon, THORNE or Optimum Nutrition?

By SuppRanked's estimates, THORNE sells more: about $43.4M/mo in Amazon revenue versus $14.6M/mo for Optimum Nutrition. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.

Who sells more Vitamins, Minerals & Supplements on Amazon, THORNE or Optimum Nutrition?

In the Vitamins, Minerals & Supplements Best Sellers top 100, THORNE leads with ~$9M/mo estimated, against ~$4.3M/mo for Optimum Nutrition. Estimates only.

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