SuppRankedRitual vs Centrum: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Ritual brings in an estimated $4.6M/mo versus $3.1M/mo for Centrum, about 49% more than its rival (modeled estimates, Oct 15, 2026). Centrum actually moves more units (~181K vs ~107K a month), so Ritual's lead comes from higher prices or bigger packs. They meet in 4 Best Sellers lists: Ritual leads in 1 and Centrum in 3. Centrum has the higher average rating (4.75 vs 4.43).
Head to head
| Metric | Ritual | Centrum |
|---|---|---|
| Est. revenue/mo | $4.6M | $3.1M |
| Est. units/mo | 107K | 181K |
| Overall rank (score) | #37 | #31 |
| Rank by est. revenue | #18 | #28 |
| SuppRanked score | 62.1 | 63.9 |
| Best-selling products | 11 | 11 |
| Categories ranked in | 11 | 4 |
| #1 category ranks | 0 | 0 |
| Avg rating | 4.43 | 4.75 |
| Total reviews | 19.7K | 164K |
| Gummy share | 0% | 36% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Ritual | Centrum |
|---|---|---|
| Vitamins | $2.6M | $2.6M |
| Multivitamins | $955K | $3M |
| Vitamins, Minerals & Supplements | $1.9M | $2.1M |
| Prenatal Vitamins | $2.6M | $79K |
Top products
Ritual
FAQ
Which sells more on Amazon, Ritual or Centrum?
By SuppRanked's estimates, Ritual sells more: about $4.6M/mo in Amazon revenue versus $3.1M/mo for Centrum. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more Vitamins on Amazon, Ritual or Centrum?
In the Vitamins Best Sellers top 100, Centrum leads with ~$2.6M/mo estimated, against ~$2.6M/mo for Ritual. Estimates only.