SuppRankedNature's Bounty vs Viva Naturals: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Nature's Bounty brings in an estimated $7.7M/mo versus $1.5M/mo for Viva Naturals, about 5.1× as much as its rival (modeled estimates, Oct 15, 2026). Nature's Bounty also sells more units (~743K vs ~43.2K a month) across 63 ranked products to 4. They meet in 3 Best Sellers lists: Nature's Bounty leads in 2 and Viva Naturals in 1. Nature's Bounty has the higher average rating (4.67 vs 4.55).
Head to head
| Metric | Nature's Bounty | Viva Naturals |
|---|---|---|
| Est. revenue/mo | $7.7M | $1.5M |
| Est. units/mo | 743K | 43.2K |
| Overall rank (score) | #4 | #96 |
| Rank by est. revenue | #10 | #76 |
| SuppRanked score | 89.4 | 53.1 |
| Best-selling products | 63 | 4 |
| Categories ranked in | 23 | 4 |
| #1 category ranks | 2 | 0 |
| Avg rating | 4.67 | 4.55 |
| Total reviews | 1.9M | 78.5K |
| Gummy share | 11% | 0% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Nature's Bounty | Viva Naturals |
|---|---|---|
| Essential Fatty Acids | $1.2M | $909K |
| Fish Oil (Omega-3) | $1.2M | $909K |
| Herbal Supplements | $482K | $512K |
Top products
Nature's Bounty
Viva Naturals
FAQ
Which sells more on Amazon, Nature's Bounty or Viva Naturals?
By SuppRanked's estimates, Nature's Bounty sells more: about $7.7M/mo in Amazon revenue versus $1.5M/mo for Viva Naturals. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more essential fatty acids on Amazon, Nature's Bounty or Viva Naturals?
In the Essential Fatty Acids Best Sellers top 100, Nature's Bounty leads with ~$1.2M/mo estimated, against ~$909K/mo for Viva Naturals. Estimates only.