SuppRankedNature's Bounty vs THORNE: Amazon sales compared
By SuppRanked's estimates, THORNE brings in about $35.9M/mo on Amazon versus $12.9M/mo for Nature's Bounty (about 2.8×), on ~1M vs ~1.2M units a month. They meet in 52 lists and markets: THORNE leads in 35, Nature's Bounty in 17 (est.).
Side by side
| Metric | Nature's Bounty | THORNE |
|---|---|---|
| Est. revenue/mo | $12.9M | $35.9M |
| Est. units/mo | 1.2M | 1M |
| Rank by est. revenue | #9 | #1 |
| SuppRanked rank | #5 | #6 |
| Best-selling products | 119 | 100 |
| Lists ranked in | 68 | 78 |
| #1 list ranks | 5 | 2 |
Head to head where they compete Est. revenue/mo in each list or market · position by est. revenue
| List / market | Nature's Bounty | THORNE |
|---|---|---|
| Vitamins List | $2.9M | $5M |
| Minerals List | $2.6M | $4.9M |
| Vitamin B List | $2.9M | $2M |
| Magnesium List | $1.8M | $2.9M |
| Magnesium Glycinate Market | $1.2M | $2.7M |
| Fish Oil & Omega-3 Market | $1.2M | $2.3M |
| Multivitamins List | $90K | $3M |
| Essential Fatty Acids List | $1.1M | $1.9M |
| Herbal Supplements List | $512K | $2.1M |
| B7 (Biotin) List | $2.2M | $154K |
| Vitamin D3 Market | $877K | $1.4M |
| Antioxidants List | $75K | $2M |
History Est. revenue/mo by day · like-for-like, gaps where data changed · how
Nature's Bounty
THORNE
Top products By est. revenue/mo
Nature's Bounty
- Nature’s Bounty High Absorption Magnesium Glycinate 240 mg Capsules… · ~$1.2M/mo est.
- Nature's Bounty Fish Oil 1200 Mg, Omega-3, 200 Softgels (Pack of 1)… · ~$644K/mo est.
- Nature's Bounty Magnesium 500 mg Tablets (Pack of 1) | High Potency… · ~$595K/mo est.
THORNE
- THORNE Creatine, Micronized Creatine Monohydrate Powder, 90 Servings… · ~$6.6M/mo est.
- THORNE Magnesium Glycinate, Chelated Magnesium Supplement, 90… · ~$1.9M/mo est.
- THORNE Basic Nutrients 2/Day, Vitamin & Mineral Formula, 60 Capsules… · ~$1.6M/mo est.
Watch this rivalry weekly
Rank and est. sales changes for both brands, or every brand as a CSV.
FAQ
Which sells more on Amazon, Nature's Bounty or THORNE?
By SuppRanked's estimates, THORNE sells more: about $35.9M/mo in Amazon revenue versus $12.9M/mo for Nature's Bounty, and ~1M vs ~1.2M units a month. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 18, 2026), not official Amazon sales data.
Who sells more Vitamins on Amazon, Nature's Bounty or THORNE?
In Vitamins, the Best Sellers list where they compete most, THORNE leads with ~$5M/mo against ~$2.9M/mo for Nature's Bounty. Modeled estimates, October 18, 2026, not Amazon data.