SuppRankedMicro Ingredients vs Nature Made: Amazon sales compared
By SuppRanked's estimates, Nature Made brings in about $22.8M/mo on Amazon versus $11.6M/mo for Micro Ingredients (about 2.0×), on ~1.7M vs ~421K units a month. They meet in 45 lists and markets: Nature Made leads in 33, Micro Ingredients in 12 (est.).
Side by side
| Metric | Micro Ingredients | Nature Made |
|---|---|---|
| Est. revenue/mo | $11.6M | $22.8M |
| Est. units/mo | 421K | 1.7M |
| Rank by est. revenue | #10 | #4 |
| SuppRanked rank | #9 | #3 |
| Best-selling products | 123 | 132 |
| Lists ranked in | 86 | 53 |
| #1 list ranks | 2 | 5 |
Head to head where they compete Est. revenue/mo in each list or market · position by est. revenue
| List / market | Micro Ingredients | Nature Made |
|---|---|---|
| Vitamins List | $1.1M | $6.7M |
| Vitamin D3 Market | $1.2M | $3.7M |
| Minerals List | $674K | $3.4M |
| Magnesium List | $674K | $2.9M |
| Antioxidants List | $1.5M | $1.4M |
| Essential Fatty Acids List | $699K | $1.8M |
| Vitamin D3 & K2 List | $1.2M | $1.1M |
| Vitamin D3 + K2 Market | $1.2M | $1.1M |
| Fish Oil & Omega-3 Market | $329K | $1.9M |
| B12 List | $60K | $2.1M |
| Vitamin B12 Market | $60K | $2.1M |
| Collagen List | $1.4M | $275K |
History Est. revenue/mo by day · like-for-like, gaps where data changed · how
Micro Ingredients
Nature Made
Top products By est. revenue/mo
Micro Ingredients
- Micro Ingredients Oil of Oregano with Black Seed Oil, 300 Softgels… · ~$979K/mo est.
- Micro Ingredients Multi Collagen Peptides Powder, 2lb (82 Servings)… · ~$749K/mo est.
- Micro Ingredients Astaxanthin 12mg Per Serving with MCT Oil, 120… · ~$699K/mo est.
Nature Made
- Nature Made Vitamin B12 1000 mcg, Energy Metabolism Support, 150… · ~$961K/mo est.
- Nature Made Prenatal Vitamins for Women with Folic Acid + DHA, 110… · ~$947K/mo est.
- Nature Made Vitamin D3 K2 Supplement, 30 Softgels | Vitamin D 5000 IU… · ~$944K/mo est.
Watch this rivalry weekly
Rank and est. sales changes for both brands, or every brand as a CSV.
FAQ
Which sells more on Amazon, Micro Ingredients or Nature Made?
By SuppRanked's estimates, Nature Made sells more: about $22.8M/mo in Amazon revenue versus $11.6M/mo for Micro Ingredients, and ~1.7M vs ~421K units a month. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 18, 2026), not official Amazon sales data.
Who sells more Vitamins on Amazon, Micro Ingredients or Nature Made?
In Vitamins, the Best Sellers list where they compete most, Nature Made leads with ~$6.7M/mo against ~$1.1M/mo for Micro Ingredients. Modeled estimates, October 18, 2026, not Amazon data.