SuppRankedNature Made vs Vitafusion: Amazon sales compared
By SuppRanked's estimates, Nature Made brings in about $22.8M/mo on Amazon versus $4.6M/mo for Vitafusion (about 5.0×), on ~1.7M vs ~336K units a month. They meet in 28 lists and markets: Nature Made leads in 24, Vitafusion in 4 (est.).
Side by side
| Metric | Nature Made | Vitafusion |
|---|---|---|
| Est. revenue/mo | $22.8M | $4.6M |
| Est. units/mo | 1.7M | 336K |
| Rank by est. revenue | #4 | #29 |
| SuppRanked rank | #3 | #34 |
| Best-selling products | 132 | 23 |
| Lists ranked in | 53 | 21 |
| #1 list ranks | 5 | 0 |
Head to head where they compete Est. revenue/mo in each list or market · position by est. revenue
| List / market | Nature Made | Vitafusion |
|---|---|---|
| Gummy Supplements Market | $4.4M | $4.5M |
| Vitamins List | $6.7M | $1.6M |
| Vitamin D3 Market | $3.7M | $360K |
| Vitamin B List | $2.9M | $159K |
| Vitamin D List | $2.6M | $360K |
| Multivitamins List | $1.3M | $1.5M |
| B12 List | $2.1M | $299K |
| Vitamin B12 Market | $2.1M | $224K |
| Fish Oil & Omega-3 Market | $1.9M | $129K |
| Essential Fatty Acids List | $1.8M | $129K |
| Prenatal Vitamins List | $1.5M | $144K |
| Digestive Supplements List | $240K | $1.4M |
History Est. revenue/mo by day · like-for-like, gaps where data changed · how
Nature Made
Vitafusion
Top products By est. revenue/mo
Nature Made
- Nature Made Vitamin B12 1000 mcg, Energy Metabolism Support, 150… · ~$961K/mo est.
- Nature Made Prenatal Vitamins for Women with Folic Acid + DHA, 110… · ~$947K/mo est.
- Nature Made Vitamin D3 K2 Supplement, 30 Softgels | Vitamin D 5000 IU… · ~$944K/mo est.
Vitafusion
- Vitafusion FiberWell Fiber Gummies Sugar Free | GLP-1 Friendly | 5 g… · ~$1.4M/mo est.
- Vitafusion Women's Multivitamin Gummy | Yummy Berry Flavor | 120… · ~$659K/mo est.
- Vitafusion Men's Multivitamin Gummies | 120 Gummy Vitamins | Yummy… · ~$374K/mo est.
Watch this rivalry weekly
Rank and est. sales changes for both brands, or every brand as a CSV.
FAQ
Which sells more on Amazon, Nature Made or Vitafusion?
By SuppRanked's estimates, Nature Made sells more: about $22.8M/mo in Amazon revenue versus $4.6M/mo for Vitafusion, and ~1.7M vs ~336K units a month. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 18, 2026), not official Amazon sales data.
Who sells more Gummy Supplements on Amazon, Nature Made or Vitafusion?
In Gummy Supplements, the ingredient market where they compete most, Vitafusion leads with ~$4.5M/mo against ~$4.4M/mo for Nature Made. Modeled estimates, October 18, 2026, not Amazon data.