SuppRankedNatrol vs Olly: Amazon sales compared
By SuppRanked's estimates, Olly brings in about $8.7M/mo on Amazon versus $3.7M/mo for Natrol (about 2.3×), on ~529K vs ~287K units a month. They meet in 8 lists and markets: Olly leads in 7, Natrol in 1 (est.).
Natrol · Est. revenue/mo$3.7M/mo#42 by revenue · 28 products
Olly · Est. revenue/mo$8.7M/mo#13 by revenue · 49 products
Side by side
| Metric | Natrol | Olly |
|---|---|---|
| Est. revenue/mo | $3.7M | $8.7M |
| Est. units/mo | 287K | 529K |
| Rank by est. revenue | #42 | #13 |
| SuppRanked rank | #38 | #16 |
| Best-selling products | 28 | 49 |
| Lists ranked in | 10 | 30 |
| #1 list ranks | 0 | 1 |
Head to head where they compete Est. revenue/mo in each list or market · position by est. revenue
| List / market | Natrol | Olly |
|---|---|---|
| Gummy Supplements Market | $2M | $4.6M |
| Sleep Supplements List | $2.4M | $1.8M |
| Minerals List | $228K | $761K |
| Multiminerals List | $156K | $471K |
| Magnesium List | $228K | $342K |
| B7 (Biotin) List | $113K | $342K |
| Vitamin B List | $86K | $312K |
| B12 List | $71K | $119K |
History Est. revenue/mo by day · like-for-like, gaps where data changed · how
Natrol
Olly
Top products By est. revenue/mo
Natrol
Olly
- OLLY Women's Multivitamin, Supports Overall Wellness,* Biotin - 130… · ~$591K/mo est.
- OLLY Ultra Strength Women's Multivitamin Softgels, Omega-3s - 60… · ~$475K/mo est.
- OLLY Prenatal Multivitamin Gummy, Daily Blend for Mommy & Baby - 84… · ~$422K/mo est.
Watch this rivalry weekly
Rank and est. sales changes for both brands, or every brand as a CSV.
FAQ
Which sells more on Amazon, Natrol or Olly?
By SuppRanked's estimates, Olly sells more: about $8.7M/mo in Amazon revenue versus $3.7M/mo for Natrol, and ~529K vs ~287K units a month. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 18, 2026), not official Amazon sales data.
Who sells more Gummy Supplements on Amazon, Natrol or Olly?
In Gummy Supplements, the ingredient market where they compete most, Olly leads with ~$4.6M/mo against ~$2M/mo for Natrol. Modeled estimates, October 18, 2026, not Amazon data.
Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works