SuppRankedOlly vs SmartyPants: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Olly brings in an estimated $9M/mo versus $3.3M/mo for SmartyPants, about 2.7× as much as its rival (modeled estimates, Oct 15, 2026). Olly also sells more units (~556K vs ~14K a month) across 49 ranked products to 15. They meet in 9 Best Sellers lists: Olly leads in 8 and SmartyPants in 1.
Head to head
| Metric | Olly | SmartyPants |
|---|---|---|
| Est. revenue/mo | $9M | $3.3M |
| Est. units/mo | 556K | 14K |
| Overall rank (score) | #16 | #64 |
| Rank by est. revenue | #13 | #54 |
| SuppRanked score | 69.0 | 55.9 |
| Best-selling products | 49 | 15 |
| Categories ranked in | 30 | 13 |
| #1 category ranks | 1 | 0 |
| Gummy share | 57% | 87% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Olly | SmartyPants |
|---|---|---|
| Multivitamins | $2.8M | $2.2M |
| Vitamins | $2.5M | $1.7M |
| Sleep Supplements | $1.9M | $73K |
| Digestive Supplements | $876K | $174K |
| Prenatal Vitamins | $493K | $497K |
| Dietary Fiber | $349K | $186K |
| Weight Loss | $349K | $186K |
| Weight Loss Supplements | $349K | $186K |
| Probiotics | $272K | $174K |
Top products
Olly
SmartyPants
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FAQ
Which sells more on Amazon, Olly or SmartyPants?
By SuppRanked's estimates, Olly sells more: about $9M/mo in Amazon revenue versus $3.3M/mo for SmartyPants. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more multivitamins on Amazon, Olly or SmartyPants?
In the Multivitamins Best Sellers top 100, Olly leads with ~$2.8M/mo estimated, against ~$2.2M/mo for SmartyPants. Estimates only.