SuppRankedAtkins vs Muscle Milk: Amazon sales compared
By SuppRanked's estimates, Muscle Milk brings in about $2M/mo on Amazon versus $1.6M/mo for Atkins (about 28% more), on ~68.7K vs ~72.9K units a month. They meet in 3 Best Sellers lists or markets, and Muscle Milk leads in all of them (est.).
Side by side
| Metric | Atkins | Muscle Milk |
|---|---|---|
| Est. revenue/mo | $1.6M | $2M |
| Est. units/mo | 72.9K | 68.7K |
| Rank by est. revenue | #104 | #87 |
| SuppRanked rank | #78 | #74 |
| Best-selling products | 14 | 12 |
| Lists ranked in | 6 | 8 |
| #1 list ranks | 0 | 0 |
Head to head where they compete Est. revenue/mo in each list or market · position by est. revenue
| List / market | Atkins | Muscle Milk |
|---|---|---|
| Ready-to-Drink Protein List | $1M | $1.2M |
| Protein Shakes (Ready to Drink) Market | $1.1M | $1.1M |
| Protein List | $890K | $1.2M |
History Est. revenue/mo by day · like-for-like, gaps where data changed · how
Atkins
Muscle Milk
Top products By est. revenue/mo
Atkins
- Atkins Caramel Chocolate Nut Roll Snack Bar, 16 Count | 7g Protein… · ~$360K/mo est.
- Atkins Strong High Protein Shake, Milk Chocolate, 30g Protein, 7g… · ~$348K/mo est.
- Atkins Mocha Latte Iced Coffee Flavored High Protein Shake, 12 Count… · ~$315K/mo est.
Muscle Milk
Watch this rivalry weekly
Rank and est. sales changes for both brands, or every brand as a CSV.
FAQ
Which sells more on Amazon, Atkins or Muscle Milk?
By SuppRanked's estimates, Muscle Milk sells more: about $2M/mo in Amazon revenue versus $1.6M/mo for Atkins, and ~68.7K vs ~72.9K units a month. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 18, 2026), not official Amazon sales data.
Who sells more ready-to-drink protein on Amazon, Atkins or Muscle Milk?
In Ready-to-Drink Protein, the Best Sellers list where they compete most, Muscle Milk leads with ~$1.2M/mo against ~$1M/mo for Atkins. Modeled estimates, October 18, 2026, not Amazon data.