SuppRankedAZO vs THORNE: Amazon sales compared
By SuppRanked's estimates, THORNE brings in about $35.9M/mo on Amazon versus $2.4M/mo for AZO (roughly 15×), on ~1M vs ~141K units a month. They meet in 3 lists and markets: THORNE leads in 1, AZO in 2 (est.).
AZO · Est. revenue/mo$2.4M/mo#72 by revenue · 8 products
THORNE · Est. revenue/mo$35.9M/mo#1 by revenue · 100 products
Side by side
| Metric | AZO | THORNE |
|---|---|---|
| Est. revenue/mo | $2.4M | $35.9M |
| Est. units/mo | 141K | 1M |
| Rank by est. revenue | #72 | #1 |
| SuppRanked rank | #61 | #6 |
| Best-selling products | 8 | 100 |
| Lists ranked in | 7 | 78 |
| #1 list ranks | 1 | 2 |
Head to head where they compete Est. revenue/mo in each list or market · position by est. revenue
| List / market | AZO | THORNE |
|---|---|---|
| Herbal Supplements List | $1.6M | $2.1M |
| Digestive Supplements List | $713K | $338K |
| Probiotics List | $713K | $254K |
History Est. revenue/mo by day · like-for-like, gaps where data changed · how
AZO
THORNE
Top products By est. revenue/mo
AZO
- AZO Cranberry Pills for Women & Men, Urinary Tract Health, 100… · ~$733K/mo est.
- AZO Dual Protection Urinary + Vaginal, Women Probiotics & Prebiotics… · ~$493K/mo est.
- AZO D-Mannose Supplement for Women & Men, Clinical Strength, 120… · ~$371K/mo est.
THORNE
- THORNE Creatine, Micronized Creatine Monohydrate Powder, 90 Servings… · ~$6.6M/mo est.
- THORNE Magnesium Glycinate, Chelated Magnesium Supplement, 90… · ~$1.9M/mo est.
- THORNE Basic Nutrients 2/Day, Vitamin & Mineral Formula, 60 Capsules… · ~$1.6M/mo est.
Watch this rivalry weekly
Rank and est. sales changes for both brands, or every brand as a CSV.
FAQ
Which sells more on Amazon, AZO or THORNE?
By SuppRanked's estimates, THORNE sells more: about $35.9M/mo in Amazon revenue versus $2.4M/mo for AZO, and ~1M vs ~141K units a month. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 18, 2026), not official Amazon sales data.
Who sells more herbal supplements on Amazon, AZO or THORNE?
In Herbal Supplements, the Best Sellers list where they compete most, THORNE leads with ~$2.1M/mo against ~$1.6M/mo for AZO. Modeled estimates, October 18, 2026, not Amazon data.
Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works