SuppRankedNOW Foods vs Ritual: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, NOW Foods brings in an estimated $60.1M/mo versus $8M/mo for Ritual, about 7.5× as much as its rival (modeled estimates, Oct 15, 2026). NOW Foods also sells more units (~3.4M vs ~196K a month) across 504 ranked products to 14. They meet in 16 Best Sellers lists: NOW Foods leads in 7 and Ritual in 9.
Head to head
| Metric | NOW Foods | Ritual |
|---|---|---|
| Est. revenue/mo | $60.1M | $8M |
| Est. units/mo | 3.4M | 196K |
| Overall rank (score) | #1 | #67 |
| Rank by est. revenue | #1 | #37 |
| SuppRanked score | 99.5 | 56.3 |
| Best-selling products | 504 | 14 |
| Categories ranked in | 162 | 18 |
| #1 category ranks | 6 | 2 |
| Gummy share | 0% | 0% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | NOW Foods | Ritual |
|---|---|---|
| Lipid Supplements | $2.5M | $2.1M |
| Vitamins | $317K | $2.6M |
| Choline | $541K | $2.1M |
| Vitamins, Minerals & Supplements | $564K | $1.9M |
| Hyaluronic Acid | $1.2M | $1M |
| Plant Protein | $2M | $152K |
| Milk Thistle | $861K | $96K |
| Digestive Supplements | $344K | $570K |
| Probiotics | $344K | $570K |
| Prebiotics | $198K | $570K |
| Omega Oils | $406K | $126K |
| Omega-3 | $358K | $126K |
| Essential Fatty Acids | $356K | $126K |
| Pea Protein | $133K | $152K |
| Ashwagandha | $51K | $178K |
| Iron | $62K | $140K |
Top products
NOW Foods
- NOW Sports, Soy Protein Isolate 20g, Unflavored Powder, 2 lbs · ~$1.4M/mo est.
- NOW Supplements, Quercetin with Bromelain, 240 Veg Caps · ~$895K/mo est.
- NOW Supplements, Pycnogenol 100 mg with Amla, 60 Veg Caps · ~$847K/mo est.
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FAQ
Which sells more on Amazon, NOW Foods or Ritual?
By SuppRanked's estimates, NOW Foods sells more: about $60.1M/mo in Amazon revenue versus $8M/mo for Ritual. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more lipid supplements on Amazon, NOW Foods or Ritual?
In the Lipid Supplements Best Sellers top 100, NOW Foods leads with ~$2.5M/mo estimated, against ~$2.1M/mo for Ritual. Estimates only.