SuppRankedNOW Foods vs THORNE: Amazon sales compared
By SuppRanked's estimates, THORNE brings in about $35.9M/mo on Amazon versus $16M/mo for NOW Foods (about 2.2×), on ~1M vs ~1M units a month. They meet in 78 lists and markets: THORNE leads in 58, NOW Foods in 20 (est.).
Side by side
| Metric | NOW Foods | THORNE |
|---|---|---|
| Est. revenue/mo | $16M | $35.9M |
| Est. units/mo | 1M | 1M |
| Rank by est. revenue | #7 | #1 |
| SuppRanked rank | #1 | #6 |
| Best-selling products | 506 | 100 |
| Lists ranked in | 163 | 78 |
| #1 list ranks | 6 | 2 |
Head to head where they compete Est. revenue/mo in each list or market · position by est. revenue
| List / market | NOW Foods | THORNE |
|---|---|---|
| Amino Acids List | $446K | $8M |
| Creatine List | $33K | $6.6M |
| Minerals List | $490K | $4.9M |
| Vitamins List | $330K | $5M |
| Magnesium List | $742K | $2.9M |
| Herbal Supplements List | $1.5M | $2.1M |
| Antioxidants List | $593K | $2M |
| Fish Oil & Omega-3 Market | $22K | $2.3M |
| Vitamin B List | $212K | $2M |
| Essential Fatty Acids List | $335K | $1.9M |
| Prenatal Vitamins Market | $5K | $1.9M |
| Polyphenols List | $223K | $1.6M |
History Est. revenue/mo by day · like-for-like, gaps where data changed · how
NOW Foods
THORNE
Top products By est. revenue/mo
NOW Foods
- Now Supplements, Magnesium Glycinate 100 mg, 180 Tabs · ~$490K/mo est.
- Now Supplements, Psyllium Husk Caps 500mg, Intestinal Health*, 200… · ~$385K/mo est.
- Now Supplements, Probiotic-10™, 25 Billion, with 10 Strains, 100 Veg… · ~$375K/mo est.
THORNE
- THORNE Creatine, Micronized Creatine Monohydrate Powder, 90 Servings… · ~$6.6M/mo est.
- THORNE Magnesium Glycinate, Chelated Magnesium Supplement, 90… · ~$1.9M/mo est.
- THORNE Basic Nutrients 2/Day, Vitamin & Mineral Formula, 60 Capsules… · ~$1.6M/mo est.
Watch this rivalry weekly
Rank and est. sales changes for both brands, or every brand as a CSV.
FAQ
Which sells more on Amazon, NOW Foods or THORNE?
By SuppRanked's estimates, THORNE sells more: about $35.9M/mo in Amazon revenue versus $16M/mo for NOW Foods, and ~1M vs ~1M units a month. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 18, 2026), not official Amazon sales data.
Who sells more amino acids on Amazon, NOW Foods or THORNE?
In Amino Acids, the Best Sellers list where they compete most, THORNE leads with ~$8M/mo against ~$446K/mo for NOW Foods. Modeled estimates, October 18, 2026, not Amazon data.