SuppRankedTop 10 boswellia serrata brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Boswellia Serrata Best Sellers top 100. Updated October 15, 2026.
Stonehenge is the top-selling boswellia serrata brand on Amazon by estimated revenue, at about $3.4M/mo from 6 products in the Boswellia Serrata Best Sellers top 100. That is about 2.6× as much as #2 Terry Naturally (~$1.3M/mo). The list is fairly concentrated: the top 3 brands take about 45% of its estimated sales and the top 10 about 74%, spread across 41 brands in total. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Stonehenge27% share · best #4 | $3.4M |
| 2 | Terry Naturally11% share · best #10 | $1.3M |
| 3 | Natura Health Products8% share · best #23 | $934K |
| 4 | Zazzee6% share · best #3 | $784K |
| 5 | Himalaya5% share · best #6 | $625K |
| 6 | Pure Encapsulations5% share · best #5 | $576K |
| 7 | tnvitamins4% share · best #2 | $459K |
| 8 | Swanson3% share · best #7 | $403K |
| 9 | EuroMedica3% share · best #36 | $397K |
| 10 | Pricyru3% share · best #11 | $386K |
The top 10, brand by brand
1. Stonehenge
~$3.4M/mo est. revenue (27% of this list) and ~34.7K units/mo from 6 products; best position #4. Its highest-ranked product here is Stonehenge Health Dynamic Joint | AprèsFlex® Boswellia Comfort & Mobility… at #4. Overall it ranks #160 of 3,478 brands.
2. Terry Naturally
~$1.3M/mo est. revenue (11% of this list) and ~28.4K units/mo from 5 products; best position #10. Its highest-ranked product here is Terry Naturally BosMed 500 - Boswellia Serrata Extract Supplement - Dietary… at #10. Overall it ranks #71 of 3,478 brands.
3. Natura Health Products
~$934K/mo est. revenue (8% of this list) and ~10.1K units/mo from 3 products; best position #23. Its highest-ranked product here is Natura Health Products InflamAway Boswellia Serrata & Bromelain 90 Capsules… at #23. Overall it ranks #593 of 3,478 brands.
4. Zazzee
~$784K/mo est. revenue (6% of this list) and ~26.8K units/mo from 3 products; best position #3. Its highest-ranked product here is Zazzee Extra Strength Boswellia 10:1 Extract, 180 Capsules, 6 Month Supply… at #3. Overall it ranks #22 of 3,478 brands.
5. Himalaya
~$625K/mo est. revenue (5% of this list) and ~13.9K units/mo from 1 product; best position #6. Its highest-ranked product here is Himalaya Boswellia Extract Capsules, Boswellia Serrata, Boswellia Supplement… at #6. Overall it ranks #38 of 3,478 brands.
6. Pure Encapsulations
~$576K/mo est. revenue (5% of this list) and ~15.8K units/mo from 1 product; best position #5. Its highest-ranked product here is Pure Encapsulations Boswellia, 120 Capsules | Supplement to Support Healthy… at #5. Overall it ranks #3 of 3,478 brands.
7. tnvitamins
~$459K/mo est. revenue (4% of this list) and ~32.1K units/mo from 2 products; best position #2. Its highest-ranked product here is tnvitamins Boswellia Extract Capsules, 120 Count | 1,200 mg Per Capsule | 65%… at #2. Overall it ranks #234 of 3,478 brands.
8. Swanson
~$403K/mo est. revenue (3% of this list) and ~21.9K units/mo from 3 products; best position #7. Its highest-ranked product here is Swanson Double Strength Boswellia Serrata, 800 mg, 60 Capsules | For Active… at #7. Overall it ranks #14 of 3,478 brands.
9. EuroMedica
~$397K/mo est. revenue (3% of this list) and ~7.6K units/mo from 2 products; best position #36. Its highest-ranked product here is EuroMedica BosPro - Joint & Respiratory Support - 60 Count | BosPure… at #36. Overall it ranks #466 of 3,478 brands.
10. Pricyru
~$386K/mo est. revenue (3% of this list) and ~12.8K units/mo from 2 products; best position #11. Its highest-ranked product here is Pricyru Nova Curcumin Boswellia Supplements, Curcumin and Boswellia Capsules… at #11. Overall it ranks #902 of 3,478 brands.
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Full Boswellia Serrata ranking
All 41 brands in the list, ordered by rank strength, plus the top 10 products.
See all Boswellia Serrata brands →