SuppRankedNOW Foods vs Nutricost: Amazon sales compared
By SuppRanked's estimates, Nutricost brings in about $26.6M/mo on Amazon versus $16M/mo for NOW Foods (about 66% more), on ~1.4M vs ~1M units a month. They meet in 149 lists and markets: Nutricost leads in 93, NOW Foods in 56 (est.).
Side by side
| Metric | NOW Foods | Nutricost |
|---|---|---|
| Est. revenue/mo | $16M | $26.6M |
| Est. units/mo | 1M | 1.4M |
| Rank by est. revenue | #7 | #2 |
| SuppRanked rank | #1 | #2 |
| Best-selling products | 506 | 328 |
| Lists ranked in | 163 | 171 |
| #1 list ranks | 6 | 11 |
Head to head where they compete Est. revenue/mo in each list or market · position by est. revenue
| List / market | NOW Foods | Nutricost |
|---|---|---|
| Amino Acids List | $446K | $5.8M |
| Creatine List | $33K | $3.9M |
| Blended Vitamin & Mineral Supplements List | $1.4M | $2.1M |
| Vitamin B List | $212K | $2M |
| Antioxidants List | $593K | $1.4M |
| Herbal Supplements List | $1.5M | $524K |
| Psyllium List | $1.1M | $434K |
| Magnesium List | $742K | $684K |
| Vitamins List | $330K | $1M |
| Omega Oils List | $415K | $733K |
| Enzymes List | $831K | $304K |
| Omega-3 List | $370K | $733K |
History Est. revenue/mo by day · like-for-like, gaps where data changed · how
NOW Foods
Nutricost
Top products By est. revenue/mo
NOW Foods
- Now Supplements, Magnesium Glycinate 100 mg, 180 Tabs · ~$490K/mo est.
- Now Supplements, Psyllium Husk Caps 500mg, Intestinal Health*, 200… · ~$385K/mo est.
- Now Supplements, Probiotic-10™, 25 Billion, with 10 Strains, 100 Veg… · ~$375K/mo est.
Nutricost
- Nutricost Micronized Creatine Monohydrate Powder - 500g (100… · ~$3.2M/mo est.
- Nutricost Alpha Lipoic Acid 600mg Per Serving, 240 Capsules | Gluten… · ~$871K/mo est.
- Nutricost Omega 3 Fish Oil (2500MG) 120 Softgels, 40 Servings | Fish… · ~$733K/mo est.
Watch this rivalry weekly
Rank and est. sales changes for both brands, or every brand as a CSV.
FAQ
Which sells more on Amazon, NOW Foods or Nutricost?
By SuppRanked's estimates, Nutricost sells more: about $26.6M/mo in Amazon revenue versus $16M/mo for NOW Foods, and ~1.4M vs ~1M units a month. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 18, 2026), not official Amazon sales data.
Who sells more amino acids on Amazon, NOW Foods or Nutricost?
In Amino Acids, the Best Sellers list where they compete most, Nutricost leads with ~$5.8M/mo against ~$446K/mo for NOW Foods. Modeled estimates, October 18, 2026, not Amazon data.