Nature's Bounty vs Nutricost: Amazon sales compared

By SuppRanked's estimates, Nutricost brings in about $26.6M/mo on Amazon versus $12.9M/mo for Nature's Bounty (about 2.1×), on ~1.4M vs ~1.2M units a month. They meet in 76 lists and markets: Nutricost leads in 40, Nature's Bounty in 36 (est.).

Side by side

MetricNature's BountyNutricost
Est. revenue/mo$12.9M$26.6M
Est. units/mo1.2M1.4M
Rank by est. revenue#9#2
SuppRanked rank#5#2
Best-selling products119328
Lists ranked in68171
#1 list ranks511

Head to head where they compete Est. revenue/mo in each list or market · position by est. revenue

List / marketNature's BountyNutricostPositionLeads (est.)
Vitamin B List$2.9M$2M#2 / #6Nature's Bounty
Vitamins List$2.9M$1M#7 / #16Nature's Bounty
Minerals List$2.6M$523K#4 / #25Nature's Bounty
Magnesium List$1.8M$684K#5 / #19Nature's Bounty
B7 (Biotin) List$2.2M$127K#3 / #14Nature's Bounty
Fish Oil & Omega-3 Market$1.2M$849K#5 / #7Nature's Bounty
Essential Fatty Acids List$1.1M$733K#5 / #9Nature's Bounty
Vitamin D3 Market$877K$845K#7 / #8Nature's Bounty
Magnesium Glycinate Market$1.2M$523K#5 / #13Nature's Bounty
Antioxidants List$75K$1.4M#45 / #8Nutricost
Fish Oil (Omega-3) List$1.1M$116K#3 / #14Nature's Bounty
B12 List$788K$288K#3 / #10Nature's Bounty

History Est. revenue/mo by day · like-for-like, gaps where data changed · how

Top products By est. revenue/mo

Watch this rivalry weekly

Rank and est. sales changes for both brands, or every brand as a CSV.

FAQ

Which sells more on Amazon, Nature's Bounty or Nutricost?

By SuppRanked's estimates, Nutricost sells more: about $26.6M/mo in Amazon revenue versus $12.9M/mo for Nature's Bounty, and ~1.4M vs ~1.2M units a month. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 18, 2026), not official Amazon sales data.

Who sells more Vitamin B on Amazon, Nature's Bounty or Nutricost?

In Vitamin B, the Best Sellers list where they compete most, Nature's Bounty leads with ~$2.9M/mo against ~$2M/mo for Nutricost. Modeled estimates, October 18, 2026, not Amazon data.

Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works

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