SuppRankedNutricost vs TRU: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Nutricost brings in an estimated $27.1M/mo versus $2.1M/mo for TRU, roughly 13× as much as its rival (modeled estimates, Oct 15, 2026). Nutricost also sells more units (~1.4M vs ~27.1K a month) across 327 ranked products to 7. They meet in 5 Best Sellers lists: Nutricost leads in 3 and TRU in 2.
Head to head
| Metric | Nutricost | TRU |
|---|---|---|
| Est. revenue/mo | $27.1M | $2.1M |
| Est. units/mo | 1.4M | 27.1K |
| Overall rank (score) | #2 | #216 |
| Rank by est. revenue | #2 | #83 |
| SuppRanked score | 96.8 | 46.9 |
| Best-selling products | 327 | 7 |
| Categories ranked in | 171 | 6 |
| #1 category ranks | 11 | 1 |
| Gummy share | 0% | 0% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Nutricost | TRU |
|---|---|---|
| Vitamin B | $1.8M | $1.8M |
| B3 (Niacin) | $630K | $2M |
| Vitamins | $1M | $735K |
| Pea Protein | $149K | $4K |
| Hyaluronic Acid | $56K | $17K |
Top products
Nutricost
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FAQ
Which sells more on Amazon, Nutricost or TRU?
By SuppRanked's estimates, Nutricost sells more: about $27.1M/mo in Amazon revenue versus $2.1M/mo for TRU. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more Vitamin B on Amazon, Nutricost or TRU?
In the Vitamin B Best Sellers top 100, TRU leads with ~$1.8M/mo estimated, against ~$1.8M/mo for Nutricost. Estimates only.