Amazon Basics vs SmartyPants: Amazon sales compared

By SuppRanked's estimates, Amazon Basics brings in about $4M/mo on Amazon versus $3.3M/mo for SmartyPants (about 23% more), on ~427K vs ~140K units a month. They meet in 11 lists and markets: Amazon Basics leads in 6, SmartyPants in 5 (est.).

Side by side

MetricAmazon BasicsSmartyPants
Est. revenue/mo$4M$3.3M
Est. units/mo427K140K
Rank by est. revenue#36#54
SuppRanked rank#19#66
Best-selling products4516
Lists ranked in4213
#1 list ranks10

Head to head where they compete Est. revenue/mo in each list or market · position by est. revenue

List / marketAmazon BasicsSmartyPantsPositionLeads (est.)
Gummy Supplements Market$3.1M$3.1M#9 / #8SmartyPants
Multivitamins List$386K$2.2M#22 / #6SmartyPants
Vitamins List$581K$1.7M#27 / #12SmartyPants
Digestive Supplements List$977K$174K#12 / #44Amazon Basics
Sleep Supplements List$764K$72K#6 / #35Amazon Basics
Weight Loss Supplements List$633K$168K#7 / #35Amazon Basics
Dietary Fiber List$633K$168K#3 / #18Amazon Basics
Weight Loss List$633K$168K#9 / #40Amazon Basics
Prenatal Vitamins List$120K$560K#19 / #9SmartyPants
Probiotics List$130K$174K#42 / #34SmartyPants
Elderberry Market$112K$72K#14 / #15Amazon Basics

History Est. revenue/mo by day · like-for-like, gaps where data changed · how

Top products By est. revenue/mo

Watch this rivalry weekly

Rank and est. sales changes for both brands, or every brand as a CSV.

FAQ

Which sells more on Amazon, Amazon Basics or SmartyPants?

By SuppRanked's estimates, Amazon Basics sells more: about $4M/mo in Amazon revenue versus $3.3M/mo for SmartyPants, and ~427K vs ~140K units a month. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 18, 2026), not official Amazon sales data.

Who sells more Gummy Supplements on Amazon, Amazon Basics or SmartyPants?

In Gummy Supplements, the ingredient market where they compete most, SmartyPants leads with ~$3.1M/mo against ~$3.1M/mo for Amazon Basics. Modeled estimates, October 18, 2026, not Amazon data.

Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works

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