SuppRankedMicro Ingredients vs NOW Foods: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Micro Ingredients brings in an estimated $9.6M/mo versus $7.2M/mo for NOW Foods, about 33% more than its rival (modeled estimates, Oct 15, 2026). NOW Foods actually moves more units (~463K vs ~331K a month), so Micro Ingredients's lead comes from higher prices or bigger packs. They meet in 19 Best Sellers lists: Micro Ingredients leads in 14 and NOW Foods in 5. Average ratings are close at 4.58 vs 4.62.
Head to head
| Metric | Micro Ingredients | NOW Foods |
|---|---|---|
| Est. revenue/mo | $9.6M | $7.2M |
| Est. units/mo | 331K | 463K |
| Overall rank (score) | #8 | #5 |
| Rank by est. revenue | #6 | #11 |
| SuppRanked score | 78.5 | 85.9 |
| Best-selling products | 40 | 80 |
| Categories ranked in | 24 | 31 |
| #1 category ranks | 0 | 0 |
| Avg rating | 4.58 | 4.62 |
| Total reviews | 165K | 65K |
| Gummy share | 0% | 0% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Micro Ingredients | NOW Foods |
|---|---|---|
| Herbal Supplements | $2.1M | $1.7M |
| Vitamins, Minerals & Supplements | $2.7M | $564K |
| Collagen | $2.1M | $146K |
| Vitamin D3 & K2 | $1.5M | $400K |
| Antioxidants | $1.3M | $366K |
| Vitamins | $1.2M | $317K |
| Essential Fatty Acids | $598K | $356K |
| Magnesium | $431K | $494K |
| Minerals | $431K | $408K |
| Omega Oils | $227K | $326K |
| Creatine | $194K | $160K |
| Plant Protein | $73K | $157K |
| Fish Oil (Omega-3) | $114K | $112K |
| Ashwagandha | $117K | $51K |
| Dietary Fiber | $117K | $41K |
| Post-Workout & Recovery | $58K | $79K |
| Mushrooms | $92K | $40K |
| Iron | $52K | $62K |
| Testosterone Boosters | $79K | $21K |
Top products
Micro Ingredients
NOW Foods
FAQ
Which sells more on Amazon, Micro Ingredients or NOW Foods?
By SuppRanked's estimates, Micro Ingredients sells more: about $9.6M/mo in Amazon revenue versus $7.2M/mo for NOW Foods. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more herbal supplements on Amazon, Micro Ingredients or NOW Foods?
In the Herbal Supplements Best Sellers top 100, Micro Ingredients leads with ~$2.1M/mo estimated, against ~$1.7M/mo for NOW Foods. Estimates only.