THORNE vs BIOptimizers: Amazon sales compared

Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.

On Amazon, THORNE brings in an estimated $22.7M/mo versus $1.5M/mo for BIOptimizers, roughly 16× as much as its rival (modeled estimates, Oct 15, 2026). THORNE also sells more units (~665K vs ~45.6K a month) across 52 ranked products to 2. They meet in 3 Best Sellers lists, and THORNE out-sells BIOptimizers in every one. Average ratings are close at 4.60 vs 4.55.

Head to head

MetricTHORNEBIOptimizers
Est. revenue/mo$22.7M$1.5M
Est. units/mo665K45.6K
Overall rank (score)#3#85
Rank by est. revenue#1#81
SuppRanked score90.554.3
Best-selling products522
Categories ranked in334
#1 category ranks00
Avg rating4.604.55
Total reviews168K19.8K
Gummy share0%0%

Shared categories Est. revenue/mo in each Best Sellers top 100 · best position

CategoryTHORNEBIOptimizersBest rank
Vitamins, Minerals & Supplements$9M$1.4M#5 / #16
Minerals$4.2M$1.4M#4 / #2
Magnesium$2.5M$1.4M#4 / #2

Top products

Estimates, not official Amazon data. Rankings and revenue are modeled from public Amazon Best Sellers lists and list prices (units × price, before returns, discounts and fees; not profit) and may differ from real sales. How it works.

FAQ

Which sells more on Amazon, THORNE or BIOptimizers?

By SuppRanked's estimates, THORNE sells more: about $22.7M/mo in Amazon revenue versus $1.5M/mo for BIOptimizers. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.

Who sells more Vitamins, Minerals & Supplements on Amazon, THORNE or BIOptimizers?

In the Vitamins, Minerals & Supplements Best Sellers top 100, THORNE leads with ~$9M/mo estimated, against ~$1.4M/mo for BIOptimizers. Estimates only.

More comparisons