SuppRankedTHORNE vs SmartyPants: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, THORNE brings in an estimated $22.7M/mo versus $2.7M/mo for SmartyPants, about 8.5× as much as its rival (modeled estimates, Oct 15, 2026). THORNE also sells more units (~665K vs ~107K a month) across 52 ranked products to 13. They meet in 8 Best Sellers lists, and THORNE out-sells SmartyPants in every one. Average ratings are close at 4.60 vs 4.57.
Head to head
| Metric | THORNE | SmartyPants |
|---|---|---|
| Est. revenue/mo | $22.7M | $2.7M |
| Est. units/mo | 665K | 107K |
| Overall rank (score) | #3 | #41 |
| Rank by est. revenue | #1 | #36 |
| SuppRanked score | 90.5 | 61.0 |
| Best-selling products | 52 | 13 |
| Categories ranked in | 33 | 8 |
| #1 category ranks | 0 | 0 |
| Avg rating | 4.60 | 4.57 |
| Total reviews | 168K | 16.1K |
| Gummy share | 0% | 92% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | THORNE | SmartyPants |
|---|---|---|
| Vitamins | $4.2M | $1.6M |
| Multivitamins | $2M | $1.2M |
| Prenatal Vitamins | $1.5M | $984K |
| Dietary Fiber | $439K | $224K |
| Digestive Supplements | $323K | $147K |
| Probiotics | $238K | $147K |
| Calcium | $162K | $34K |
| Sleep Supplements | $45K | $38K |
Top products
THORNE
SmartyPants
FAQ
Which sells more on Amazon, THORNE or SmartyPants?
By SuppRanked's estimates, THORNE sells more: about $22.7M/mo in Amazon revenue versus $2.7M/mo for SmartyPants. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more Vitamins on Amazon, THORNE or SmartyPants?
In the Vitamins Best Sellers top 100, THORNE leads with ~$4.2M/mo estimated, against ~$1.6M/mo for SmartyPants. Estimates only.