Nutricost vs Nature's Bounty: Amazon sales compared

Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.

On Amazon, Nutricost brings in an estimated $55.4M/mo versus $16.8M/mo for Nature's Bounty, about 3.3× as much as its rival (modeled estimates, Oct 15, 2026). Nutricost also sells more units (~3M vs ~1.6M a month) across 327 ranked products to 120. They meet in 63 Best Sellers lists: Nutricost leads in 33 and Nature's Bounty in 30.

Head to head

MetricNutricostNature's Bounty
Est. revenue/mo$55.4M$16.8M
Est. units/mo3M1.6M
Overall rank (score)#2#6
Rank by est. revenue#3#13
SuppRanked score97.079.4
Best-selling products327120
Categories ranked in17168
#1 category ranks115
Gummy share0%10%

Shared categories Est. revenue/mo in each Best Sellers top 100 · best position

CategoryNutricostNature's BountyBest rank
Vitamins, Minerals & Supplements$3.9M$3.5M#2 / #26
Vitamin B$2.6M$3.1M#16 / #4
Vitamins$1.1M$2.6M#31 / #20
B7 (Biotin)$194K$3M#18 / #2
Minerals$374K$2M#19 / #6
Antioxidants$1.6M$194K#5 / #65
Herbal Supplements$756K$1M#43 / #36
Essential Fatty Acids$376K$1.2M#9 / #3
Magnesium$464K$1M#14 / #7
Fish Oil (Omega-3)$204K$1.2M#26 / #2
B3 (Niacin)$1.1M$229K#2 / #7
L-Carnitine (Sports)$972K$229K#2 / #11
B2 (Riboflavin)$975K$198K#1 / #3
L-Arginine$855K$276K#7 / #4
Fruit Extracts$424K$625K#63 / #7
CLA$826K$221K#2 / #6
Acidophilus$218K$758K#23 / #3
Probiotics$218K$758K#68 / #6
Chondroitin & Glucosamine$795K$172K#6 / #9
Vitamin D$144K$739K#27 / #3
B12$240K$608K#10 / #2
Vitamin E$286K$542K#9 / #1
Multivitamins$764K$50K#53 / #29
Cinnamon$583K$215K#4 / #6
Potassium$506K$270K#6 / #1
Zinc$417K$357K#10 / #1
Evening Primrose$331K$409K#4 / #1
5-HTP$628K$67K#4 / #69
Chondroitin & Glucosamine Combinations$496K$172K#3 / #5
B9 (Folic Acid)$478K$169K#7 / #8
Cranberry$79K$565K#24 / #2
L-Lysine$556K$85K#5 / #19
Red Yeast Rice$381K$221K#5 / #3
Hyaluronic Acid$521K$80K#3 / #24
Ginseng$462K$60K#3 / #16
B6 (Pyridoxal Phosphate)$426K$91K#11 / #4
Charcoal$287K$205K#9 / #6
CoQ10$292K$191K#9 / #20
Ginkgo Biloba$236K$241K#5 / #4
St. John's Wort$257K$220K#4 / #3
Saw Palmetto$143K$314K#23 / #2
Milk Thistle$194K$246K#6 / #5
Selenium$326K$99K#4 / #7
Flax Seed Oil$92K$333K#14 / #4
Omega-3$376K$46K#4 / #47
Omega Oils$376K$46K#4 / #52
Horny Goat Weed$220K$187K#5 / #8
Calcium$27K$359K#69 / #1
Black Cohosh$132K$239K#28 / #2
B-Complex$151K$214K#18 / #3
Ashwagandha$243K$116K#3 / #6
Sleep Supplements$26K$330K#78 / #17
Chromium$169K$175K#9 / #2
Vitamin C$164K$148K#12 / #13
Echinacea$92K$196K#38 / #4
Lutein$121K$158K#13 / #5
Garlic$168K$105K#17 / #20
Turmeric$133K$91K#10 / #8
Iron$77K$108K#71 / #5
Krill Oils$91K$84K#34 / #37
Elderberry$46K$115K#44 / #13
Detox & Cleanse$86K$31K#37 / #40
Fat Burners$18K$23K#23 / #17

Top products

As an Amazon Associate, SuppRanked earns from qualifying purchases.

Estimates, not official Amazon data. Rankings and revenue are modeled from public Amazon Best Sellers lists and list prices (units × price, before returns, discounts and fees; not profit) and may differ from real sales. How it works.

FAQ

Which sells more on Amazon, Nutricost or Nature's Bounty?

By SuppRanked's estimates, Nutricost sells more: about $55.4M/mo in Amazon revenue versus $16.8M/mo for Nature's Bounty. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.

Who sells more Vitamins, Minerals & Supplements on Amazon, Nutricost or Nature's Bounty?

In the Vitamins, Minerals & Supplements Best Sellers top 100, Nutricost leads with ~$3.9M/mo estimated, against ~$3.5M/mo for Nature's Bounty. Estimates only.

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