Nutricost vs Nature's Bounty: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Nutricost brings in an estimated $55.4M/mo versus $16.8M/mo for Nature's Bounty, about 3.3× as much as its rival (modeled estimates, Oct 15, 2026). Nutricost also sells more units (~3M vs ~1.6M a month) across 327 ranked products to 120. They meet in 63 Best Sellers lists: Nutricost leads in 33 and Nature's Bounty in 30.
Head to head
| Metric | Nutricost | Nature's Bounty |
|---|---|---|
| Est. revenue/mo | $55.4M | $16.8M |
| Est. units/mo | 3M | 1.6M |
| Overall rank (score) | #2 | #6 |
| Rank by est. revenue | #3 | #13 |
| SuppRanked score | 97.0 | 79.4 |
| Best-selling products | 327 | 120 |
| Categories ranked in | 171 | 68 |
| #1 category ranks | 11 | 5 |
| Gummy share | 0% | 10% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
Top products
Nutricost
Nature's Bounty
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FAQ
Which sells more on Amazon, Nutricost or Nature's Bounty?
By SuppRanked's estimates, Nutricost sells more: about $55.4M/mo in Amazon revenue versus $16.8M/mo for Nature's Bounty. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more Vitamins, Minerals & Supplements on Amazon, Nutricost or Nature's Bounty?
In the Vitamins, Minerals & Supplements Best Sellers top 100, Nutricost leads with ~$3.9M/mo estimated, against ~$3.5M/mo for Nature's Bounty. Estimates only.