SuppRankedSmartyPants vs Vitafusion: Amazon sales compared
By SuppRanked's estimates, Vitafusion brings in about $4.6M/mo on Amazon versus $3.3M/mo for SmartyPants (about 40% more), on ~336K vs ~140K units a month. They meet in 9 lists and markets: Vitafusion leads in 3, SmartyPants in 6 (est.).
Side by side
| Metric | SmartyPants | Vitafusion |
|---|---|---|
| Est. revenue/mo | $3.3M | $4.6M |
| Est. units/mo | 140K | 336K |
| Rank by est. revenue | #54 | #29 |
| SuppRanked rank | #66 | #34 |
| Best-selling products | 16 | 23 |
| Lists ranked in | 13 | 21 |
| #1 list ranks | 0 | 0 |
Head to head where they compete Est. revenue/mo in each list or market · position by est. revenue
| List / market | SmartyPants | Vitafusion |
|---|---|---|
| Gummy Supplements Market | $3.1M | $4.5M |
| Multivitamins List | $2.2M | $1.5M |
| Vitamins List | $1.7M | $1.6M |
| Digestive Supplements List | $174K | $1.4M |
| Prenatal Vitamins List | $560K | $144K |
| Sleep Supplements List | $72K | $258K |
| Weight Loss Supplements List | $168K | $94K |
| Dietary Fiber List | $168K | $94K |
| Weight Loss List | $168K | $94K |
History Est. revenue/mo by day · like-for-like, gaps where data changed · how
SmartyPants
Vitafusion
Top products By est. revenue/mo
SmartyPants
Vitafusion
- Vitafusion FiberWell Fiber Gummies Sugar Free | GLP-1 Friendly | 5 g… · ~$1.4M/mo est.
- Vitafusion Women's Multivitamin Gummy | Yummy Berry Flavor | 120… · ~$659K/mo est.
- Vitafusion Men's Multivitamin Gummies | 120 Gummy Vitamins | Yummy… · ~$374K/mo est.
Watch this rivalry weekly
Rank and est. sales changes for both brands, or every brand as a CSV.
FAQ
Which sells more on Amazon, SmartyPants or Vitafusion?
By SuppRanked's estimates, Vitafusion sells more: about $4.6M/mo in Amazon revenue versus $3.3M/mo for SmartyPants, and ~336K vs ~140K units a month. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 18, 2026), not official Amazon sales data.
Who sells more Gummy Supplements on Amazon, SmartyPants or Vitafusion?
In Gummy Supplements, the ingredient market where they compete most, Vitafusion leads with ~$4.5M/mo against ~$3.1M/mo for SmartyPants. Modeled estimates, October 18, 2026, not Amazon data.