SuppRankedEnsure vs Optimum Nutrition: Amazon sales compared
By SuppRanked's estimates, Optimum Nutrition brings in about $8.2M/mo on Amazon versus $5.9M/mo for Ensure (about 39% more), on ~248K vs ~176K units a month. They meet in 4 lists or markets, and Ensure leads in every one despite the smaller total (est.).
Side by side
| Metric | Ensure | Optimum Nutrition |
|---|---|---|
| Est. revenue/mo | $5.9M | $8.2M |
| Est. units/mo | 176K | 248K |
| Rank by est. revenue | #23 | #17 |
| SuppRanked rank | #48 | #22 |
| Best-selling products | 18 | 30 |
| Lists ranked in | 5 | 20 |
| #1 list ranks | 1 | 3 |
Head to head where they compete Est. revenue/mo in each list or market · position by est. revenue
| List / market | Ensure | Optimum Nutrition |
|---|---|---|
| Protein List | $4.6M | $2.3M |
| Ready-to-Drink Protein List | $5.9M | $149K |
| Protein Shakes (Ready to Drink) Market | $3.1M | $149K |
| Plant-Based Protein Market | $113K | $50K |
History Est. revenue/mo by day · like-for-like, gaps where data changed · how
Ensure
Optimum Nutrition
Top products By est. revenue/mo
Ensure
- Ensure Max Protein Milk Chocolate Shake, 30g High Protein, 12 Pack… · ~$2.4M/mo est.
- Ensure Plus Vanilla Nutrition Shake With Fiber, 24 Pack | Meal… · ~$450K/mo est.
- Ensure COMPLETE Chocolate Nutrition Shake, Balanced Meal Replacement… · ~$440K/mo est.
Optimum Nutrition
- Optimum Nutrition Creatine Monohydrate Powder, Unflavored, 120… · ~$2.3M/mo est.
- Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice… · ~$2.2M/mo est.
- Optimum Nutrition Micronized Creatine Monohydrate Capsules, 100 Ct… · ~$900K/mo est.
Watch this rivalry weekly
Rank and est. sales changes for both brands, or every brand as a CSV.
FAQ
Which sells more on Amazon, Ensure or Optimum Nutrition?
By SuppRanked's estimates, Optimum Nutrition sells more: about $8.2M/mo in Amazon revenue versus $5.9M/mo for Ensure, and ~248K vs ~176K units a month. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 18, 2026), not official Amazon sales data.
Who sells more protein on Amazon, Ensure or Optimum Nutrition?
In Protein, the Best Sellers list where they compete most, Ensure leads with ~$4.6M/mo against ~$2.3M/mo for Optimum Nutrition. Modeled estimates, October 18, 2026, not Amazon data.