SuppRankedIsopure vs Optimum Nutrition: Amazon sales compared
By SuppRanked's estimates, Optimum Nutrition brings in about $8.2M/mo on Amazon versus $2.3M/mo for Isopure (about 3.6×), on ~248K vs ~49.1K units a month. They meet in 8 lists and markets: Optimum Nutrition leads in 7, Isopure in 1 (est.).
Side by side
| Metric | Isopure | Optimum Nutrition |
|---|---|---|
| Est. revenue/mo | $2.3M | $8.2M |
| Est. units/mo | 49.1K | 248K |
| Rank by est. revenue | #74 | #17 |
| SuppRanked rank | #95 | #22 |
| Best-selling products | 9 | 30 |
| Lists ranked in | 9 | 20 |
| #1 list ranks | 0 | 3 |
Head to head where they compete Est. revenue/mo in each list or market · position by est. revenue
| List / market | Isopure | Optimum Nutrition |
|---|---|---|
| Protein Powder Market | $2.1M | $3.3M |
| Whey Protein List | $1.6M | $2.8M |
| Protein List | $1.4M | $2.3M |
| Creatine List | $97K | $3.2M |
| Protein Blends List | $436K | $303K |
| Ready-to-Drink Protein List | $82K | $149K |
| Plant Protein List | $30K | $50K |
| Plant-Based Protein Market | $30K | $50K |
History Est. revenue/mo by day · like-for-like, gaps where data changed · how
Isopure
Optimum Nutrition
Top products By est. revenue/mo
Isopure
- Isopure Zero Carb Whey Isolate Protein Powder, Creamy Vanilla 3 LB… · ~$694K/mo est.
- Isopure Zero Carb Whey Isolate Protein Powder, Unflavored 1 LB | 25g… · ~$465K/mo est.
- Isopure Low Carb Whey Isolate Protein Powder, Dutch Chocolate 3 LB… · ~$436K/mo est.
Optimum Nutrition
- Optimum Nutrition Creatine Monohydrate Powder, Unflavored, 120… · ~$2.3M/mo est.
- Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice… · ~$2.2M/mo est.
- Optimum Nutrition Micronized Creatine Monohydrate Capsules, 100 Ct… · ~$900K/mo est.
Watch this rivalry weekly
Rank and est. sales changes for both brands, or every brand as a CSV.
FAQ
Which sells more on Amazon, Isopure or Optimum Nutrition?
By SuppRanked's estimates, Optimum Nutrition sells more: about $8.2M/mo in Amazon revenue versus $2.3M/mo for Isopure, and ~248K vs ~49.1K units a month. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 18, 2026), not official Amazon sales data.
Who sells more Protein Powder on Amazon, Isopure or Optimum Nutrition?
In Protein Powder, the ingredient market where they compete most, Optimum Nutrition leads with ~$3.3M/mo against ~$2.1M/mo for Isopure. Modeled estimates, October 18, 2026, not Amazon data.