SuppRankedNatrol vs Nature's Way: Amazon sales compared
By SuppRanked's estimates, Nature's Way brings in about $5M/mo on Amazon versus $3.7M/mo for Natrol (about 34% more), on ~335K vs ~287K units a month. They meet in 4 lists and markets: Nature's Way leads in 1, Natrol in 3 (est.).
Side by side
| Metric | Natrol | Nature's Way |
|---|---|---|
| Est. revenue/mo | $3.7M | $5M |
| Est. units/mo | 287K | 335K |
| Rank by est. revenue | #42 | #26 |
| SuppRanked rank | #38 | #12 |
| Best-selling products | 28 | 140 |
| Lists ranked in | 10 | 84 |
| #1 list ranks | 0 | 4 |
Head to head where they compete Est. revenue/mo in each list or market · position by est. revenue
| List / market | Natrol | Nature's Way |
|---|---|---|
| Gummy Supplements Market | $2M | $1.9M |
| Sleep Supplements List | $2.4M | $144K |
| 5-HTP List | $162K | $2K |
| French Maritime Pine Bark Extract List | $1K | $4K |
History Est. revenue/mo by day · like-for-like, gaps where data changed · how
Natrol
Nature's Way
Top products By est. revenue/mo
Natrol
Nature's Way
- Nature's Way Sambucus Elderberry Gummies for Immune Support* Ages 4+… · ~$1.3M/mo est.
- Nature's Way Alive! Women's 50+ Multivitamin Gummies, Mixed Berry… · ~$319K/mo est.
- Nature's Way Organic MCT Oil, Brain and Body Fuel*, Keto & Paleo, 16… · ~$268K/mo est.
Watch this rivalry weekly
Rank and est. sales changes for both brands, or every brand as a CSV.
FAQ
Which sells more on Amazon, Natrol or Nature's Way?
By SuppRanked's estimates, Nature's Way sells more: about $5M/mo in Amazon revenue versus $3.7M/mo for Natrol, and ~335K vs ~287K units a month. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 18, 2026), not official Amazon sales data.
Who sells more Gummy Supplements on Amazon, Natrol or Nature's Way?
In Gummy Supplements, the ingredient market where they compete most, Natrol leads with ~$2M/mo against ~$1.9M/mo for Nature's Way. Modeled estimates, October 18, 2026, not Amazon data.