SuppRankedNature's Way vs NOW Foods: Amazon sales compared
By SuppRanked's estimates, NOW Foods brings in about $16M/mo on Amazon versus $5M/mo for Nature's Way (about 3.2×), on ~1M vs ~335K units a month. They meet in 76 lists and markets: NOW Foods leads in 52, Nature's Way in 24 (est.).
Side by side
| Metric | Nature's Way | NOW Foods |
|---|---|---|
| Est. revenue/mo | $5M | $16M |
| Est. units/mo | 335K | 1M |
| Rank by est. revenue | #26 | #7 |
| SuppRanked rank | #12 | #1 |
| Best-selling products | 140 | 506 |
| Lists ranked in | 84 | 163 |
| #1 list ranks | 4 | 6 |
Head to head where they compete Est. revenue/mo in each list or market · position by est. revenue
| List / market | Nature's Way | NOW Foods |
|---|---|---|
| Herbal Supplements List | $1.4M | $1.5M |
| Elderberry List | $1.6M | $12K |
| Fruit Extracts List | $1.5M | $56K |
| Blended Vitamin & Mineral Supplements List | $150K | $1.4M |
| Psyllium List | $11K | $1.1M |
| Multivitamins Market | $793K | $69K |
| Probiotics List | $285K | $375K |
| Vitamins List | $319K | $330K |
| MCT Oil List | $268K | $318K |
| Digestive Supplements List | $210K | $375K |
| Acidophilus List | $465K | $114K |
| Saw Palmetto List | $16K | $541K |
History Est. revenue/mo by day · like-for-like, gaps where data changed · how
Nature's Way
NOW Foods
Top products By est. revenue/mo
Nature's Way
- Nature's Way Sambucus Elderberry Gummies for Immune Support* Ages 4+… · ~$1.3M/mo est.
- Nature's Way Alive! Women's 50+ Multivitamin Gummies, Mixed Berry… · ~$319K/mo est.
- Nature's Way Organic MCT Oil, Brain and Body Fuel*, Keto & Paleo, 16… · ~$268K/mo est.
NOW Foods
- Now Supplements, Magnesium Glycinate 100 mg, 180 Tabs · ~$490K/mo est.
- Now Supplements, Psyllium Husk Caps 500mg, Intestinal Health*, 200… · ~$385K/mo est.
- Now Supplements, Probiotic-10™, 25 Billion, with 10 Strains, 100 Veg… · ~$375K/mo est.
Watch this rivalry weekly
Rank and est. sales changes for both brands, or every brand as a CSV.
FAQ
Which sells more on Amazon, Nature's Way or NOW Foods?
By SuppRanked's estimates, NOW Foods sells more: about $16M/mo in Amazon revenue versus $5M/mo for Nature's Way, and ~1M vs ~335K units a month. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 18, 2026), not official Amazon sales data.
Who sells more herbal supplements on Amazon, Nature's Way or NOW Foods?
In Herbal Supplements, the Best Sellers list where they compete most, NOW Foods leads with ~$1.5M/mo against ~$1.4M/mo for Nature's Way. Modeled estimates, October 18, 2026, not Amazon data.