SuppRankedAZO vs NOW Foods: Amazon sales compared
By SuppRanked's estimates, NOW Foods brings in about $16M/mo on Amazon versus $2.4M/mo for AZO (about 6.7×), on ~1M vs ~141K units a month. They meet in 6 lists or markets, and AZO leads in every one despite the smaller total (est.).
Side by side
| Metric | AZO | NOW Foods |
|---|---|---|
| Est. revenue/mo | $2.4M | $16M |
| Est. units/mo | 141K | 1M |
| Rank by est. revenue | #72 | #7 |
| SuppRanked rank | #61 | #1 |
| Best-selling products | 8 | 506 |
| Lists ranked in | 7 | 163 |
| #1 list ranks | 1 | 6 |
Head to head where they compete Est. revenue/mo in each list or market · position by est. revenue
| List / market | AZO | NOW Foods |
|---|---|---|
| Herbal Supplements List | $1.6M | $1.5M |
| Cranberry List | $1.3M | $65K |
| Fruit Extracts List | $1.3M | $56K |
| Probiotics List | $713K | $375K |
| Digestive Supplements List | $713K | $375K |
| Black Cohosh List | $4K | $3K |
History Est. revenue/mo by day · like-for-like, gaps where data changed · how
AZO
NOW Foods
Top products By est. revenue/mo
AZO
- AZO Cranberry Pills for Women & Men, Urinary Tract Health, 100… · ~$733K/mo est.
- AZO Dual Protection Urinary + Vaginal, Women Probiotics & Prebiotics… · ~$493K/mo est.
- AZO D-Mannose Supplement for Women & Men, Clinical Strength, 120… · ~$371K/mo est.
NOW Foods
- Now Supplements, Magnesium Glycinate 100 mg, 180 Tabs · ~$490K/mo est.
- Now Supplements, Psyllium Husk Caps 500mg, Intestinal Health*, 200… · ~$385K/mo est.
- Now Supplements, Probiotic-10™, 25 Billion, with 10 Strains, 100 Veg… · ~$375K/mo est.
Watch this rivalry weekly
Rank and est. sales changes for both brands, or every brand as a CSV.
FAQ
Which sells more on Amazon, AZO or NOW Foods?
By SuppRanked's estimates, NOW Foods sells more: about $16M/mo in Amazon revenue versus $2.4M/mo for AZO, and ~1M vs ~141K units a month. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 18, 2026), not official Amazon sales data.
Who sells more herbal supplements on Amazon, AZO or NOW Foods?
In Herbal Supplements, the Best Sellers list where they compete most, AZO leads with ~$1.6M/mo against ~$1.5M/mo for NOW Foods. Modeled estimates, October 18, 2026, not Amazon data.